R E I N I E V A N G E L I S T A
2nd year BS Economics Student from UP Diliman
What do you look for when purchasing clothing?
Her mom and sister are usually the ones picking out her clothes, so she leaves the design aspect to them. What she really considers is the comfort that the clothing provides. Reini also prefers clothing that have the right fit for her body. Lastly, she isn't brand-conscious.
How much are you willing to spend when you shop for clothes?
Php 600 - Php 1,000
R A P O R O N C E
3rd year BS Business Administration student from UP Diliman
What do you look for when purchasing clothing?
Rap is particular with the clothing's design aesthetic. He purchases clothes which compliment his personal style. He also considers the practicality of the clothes he's about to buy, whether or not he'd be able to use it.
How much are you willing to spend when you shop for clothes?
He is willing to spend money for clothes as long as the clothing's quality and design compensates its monetary value. For Rap, a decent shirt should cost up to Php 500 only.
B E L L A Y A P C H I O N G C O
2nd year BS Psychology student from UP Diliman
What do you look for when purchasing clothing?
Bella has a petite stature and so she is really particular with looking for clothes that would fit her size perfectly. She also takes into consideration the comfortableness of the clothing she is about to purchase.
How much are you willing to spend when you shop for clothes?
The most expensive piece of clothing she is willing to buy should cost Php 1,500 at the most.
M I C O S A N T O S
2nd year BS Industrial Engineering student from UP Diliman
What do you look for when purchasing clothing?
He prefers to check if the clothes fit him well first and then he'd consider purchasing them. He also has to consider if the clothing is sold at a practical price.
How much are you willing to spend when you shop for clothes?
For Mico, a decent shirt would cost Php 500; but he is willing to spend Php 5,000 when shopping for an entire outfit.
E N Z O R I Z O
2nd year BS Business Administration student from UP Diliman
What do you look for when purchasing clothing?
Enzo looks at three things when buying his clothes. He makes sure that the design of the clothes fits his taste/style. Next he checks for comfort. And third, he considers the price of his next purchase.
How much are you willing to spend when you shop for clothes?
He takes Php 1,000 with him when he goes shopping for a complete look and believes that a decent shirt should cost Php 400.
After seeing the choices of Filipino students when it comes to purchasing the clothes they want and need, allow me to show you my observation regarding what affects the decision of the Filipino masses when picking out the clothes they are to buy. I was tasked to observe the population that attends Sunday mass (Particularly in the Parish of the Holy Sacrifice in UP Diliman). I also picked that certain population because I believe that Filipinos put an effort in dressing up on Sundays because our culture celebrates the day of the Sabbath by attending mass and spending time with our families.
I saw that different factors affect different kinds of people. For instance, wealthier people tend to patronize imported or high-end brands, while the people who aren't as brand-conscious prefer to shop local brands and in department stores. One thing in common though is that Filipinos are loyal to the brands they are already familiar with. This was confirmed by a study conducted last 2014 by the Nielsen market research firm. They stated that 80% of the Filipino consumer population prefer to buy from brands they are accustomed to (http://www.nielsen.com/ph/en/insights/reports/2014/
philippine-consumer-confidence-concerns-and-spending-intentions-q3-2014.html). As I've mentioned, we like to dress-up during Sundays. Most of the clothes I spotted were stylish and complemented the person's personal style. Rappler tells us that we Filipinos like to look good (http://www.rappler.com/business/38219-4-factors-explain-filipino-buying-behavior). Filipinos are willing to spend money for their outer appearance but since our culture is fond of eating, we would rather spend on food than on clothes. Lastly, Rappler also mentioned that we have an on-the-go lifestyle. Yes we aim to look good, but as what is seen in the photos, we still prefer to walk around in clothes that are comfortable and easy to wear. Even if it's a simple shirt and jeans combination, as long as it looks good when worn and we can get from place to place while wearing it, it's good enough. Due to our tropical weather, we aren't like other countries who could repeat their clothes in consecutive days. We sweat even from little movements because of the weather, and attract dirt easily because of our environment. We purchase clothes that we could wash and wear easily. Sources:
Cabiao, C. (2013). 4 factors explain Filipino buying behavior. Retreived August 17, 2015 from: http://www.rappler.com/business/38219-4-factors-explain-filipino-buying-behavior
Neilsen. (2014). Philippines retains top 3 ranking as most optimistic market globally in third quarter. Retrieved August 17, 2015 from: http://www.nielsen.com/ph/en/insights/reports/2014/philippine-consumer-confidence-concerns-and-spending-intentions-q3-2014.html
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